{"id":656,"date":"2024-01-17T14:58:47","date_gmt":"2024-01-17T14:58:47","guid":{"rendered":"https:\/\/polaristransport.com\/portal\/?p=656"},"modified":"2024-01-17T15:00:35","modified_gmt":"2024-01-17T15:00:35","slug":"polaris-transportation-group-nomme-lesley-veldstra-killingsworth-au-poste-de-vice-presidente-strategie-de-tarification-et-marketing","status":"publish","type":"post","link":"https:\/\/polaristransport.com\/portal\/2024\/01\/17\/polaris-transportation-group-nomme-lesley-veldstra-killingsworth-au-poste-de-vice-presidente-strategie-de-tarification-et-marketing\/","title":{"rendered":"POLARIS TRANSPORTATION GROUP NOMME LESLEY VELDSTRA KILLINGSWORTH AU POSTE DE VICE-PR\u00c9SIDENTE, STRAT\u00c9GIE DE TARIFICATION ET MARKETING"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"https:\/\/polaristransport.com\/portal\/wp-content\/uploads\/2024\/01\/news-image-polaris-lesleyvk.jpg\" alt=\"\" width=\"214\" height=\"300\" class=\"alignnone size-full wp-image-608\" style=\"float: left; margin-right: 20px; margin-bottom: 20px; width: 200px;\" \/> MISSISSAUGA, ON <strong>\u2013<\/strong> 17\u00a0janvier 2024 <strong>\u2013<\/strong> Polaris Transportation Group, un important fournisseur nord-am\u00e9ricain de services de transport et de logistique transfrontaliers, a annonc\u00e9 aujourd\u2019hui que Lesley Veldstra Killingsworth a \u00e9t\u00e9 nomm\u00e9e vice-pr\u00e9sidente, Strat\u00e9gie de tarification et marketing.<\/p>\n<p>Pr\u00e9c\u00e9demment directrice du Trafic et de la tarification depuis 2016, M<sup>me<\/sup>\u00a0Killingsworth a eu un impact significatif sur la croissance de Polaris et a su tirer parti de ses connaissances sp\u00e9cialis\u00e9es et de son exp\u00e9rience du secteur pour mener les strat\u00e9gies concurrentielles en mati\u00e8re de tarification et de march\u00e9 de l\u2019entreprise. Bas\u00e9e en Californie, elle a jou\u00e9 un r\u00f4le d\u00e9terminant dans l\u2019\u00e9tablissement de partenariats solides qui ont permis \u00e0 l\u2019entreprise d\u2019accro\u00eetre sa part de march\u00e9 au Canada et aux \u00c9tats-Unis.<\/p>\n<p>M<sup>me<\/sup>\u00a0Killingsworth a consacr\u00e9 dix-huit ans \u00e0 l\u2019industrie du camionnage dans des fonctions pr\u00e9c\u00e9dentes de directrice et elle a \u00e9tabli des structures de taux et de prix pour des transporteurs r\u00e9put\u00e9s et des fournisseurs 3PL. Depuis douze ans, elle est un membre d\u00e9vou\u00e9 de la National Motor Freight Traffic Association (NMFTA), dont les valeurs sont de \u00ab\u2009promouvoir, faire avancer et am\u00e9liorer la prosp\u00e9rit\u00e9 et les int\u00e9r\u00eats de l\u2019industrie des transporteurs routiers\u2009\u00bb. En 2023, elle est entr\u00e9e dans l\u2019histoire en devenant la premi\u00e8re pr\u00e9sidente \u00e0 faire partie du Conseil d\u2019administration de la NMFTA.<\/p>\n<p>Dave Cox, chef de la direction de Polaris, a d\u00e9clar\u00e9\u00a0: \u00ab\u2009Lesley s\u2019est r\u00e9v\u00e9l\u00e9e \u00eatre une dirigeante exceptionnelle au cours des huit derni\u00e8res ann\u00e9es chez Polaris. Ses strat\u00e9gies de march\u00e9 ambitieuses ont jou\u00e9 un r\u00f4le essentiel dans l\u2019acc\u00e9l\u00e9ration de la croissance de notre entreprise, notamment en \u00e9largissant notre champ d\u2019action \u00e0 l\u2019ensemble des \u00c9tats-Unis, poursuit-il. Nous sommes ravis d\u2019accueillir au sein de notre \u00e9quipe de direction une personne aussi engag\u00e9e, tourn\u00e9e vers l\u2019avenir et comp\u00e9tente\u2009\u00bb.<\/p>\n<p>Dans ses nouvelles fonctions, M<sup>me<\/sup>\u00a0Killingsworth continuera \u00e0 guider son \u00e9quipe avec enthousiasme tout en mettant l\u2019accent sur l\u2019\u00e9tablissement de relations avec les partenaires et les clients de Polaris. Dirigeante d\u00e9termin\u00e9e, dot\u00e9e de la volont\u00e9 et de l\u2019expertise n\u00e9cessaires pour favoriser le changement, elle jouera un r\u00f4le majeur dans l\u2019\u00e9volution de l\u2019entreprise en tant que leader dans le domaine du transport et de la logistique.<\/p>\n<p>\u00ab\u2009Je suis sinc\u00e8rement honor\u00e9e de cette opportunit\u00e9 et je suis reconnaissante du soutien de notre incroyable \u00e9quipe Polaris\u2009\u00bb, partage M<sup>me<\/sup>\u00a0Killingsworth. J\u2019ai h\u00e2te d\u2019\u00e9laborer des strat\u00e9gies pour continuer \u00e0 cro\u00eetre et \u00e0 r\u00e9pondre aux besoins transfrontaliers de la communaut\u00e9 nord-am\u00e9ricaine des services de transport.\u2009\u00bb<\/p>\n<style>\n.featureImg-post{display:none}<br \/><\/style>\n","protected":false},"excerpt":{"rendered":"<p>MISSISSAUGA, ON \u2013 17\u00a0janvier 2024 \u2013 Polaris Transportation Group, un important fournisseur nord-am\u00e9ricain de services de transport et de logistique transfrontaliers, a annonc\u00e9 aujourd\u2019hui que Lesley Veldstra Killingsworth a \u00e9t\u00e9 nomm\u00e9e vice-pr\u00e9sidente, Strat\u00e9gie de tarification et marketing. Pr\u00e9c\u00e9demment directrice du Trafic et de la tarification depuis 2016, Mme\u00a0Killingsworth a eu un impact significatif sur la &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/polaristransport.com\/portal\/2024\/01\/17\/polaris-transportation-group-nomme-lesley-veldstra-killingsworth-au-poste-de-vice-presidente-strategie-de-tarification-et-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;POLARIS TRANSPORTATION GROUP NOMME LESLEY VELDSTRA KILLINGSWORTH AU POSTE DE VICE-PR\u00c9SIDENTE, STRAT\u00c9GIE DE TARIFICATION ET MARKETING&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>POLARIS TRANSPORTATION GROUP NOMME LESLEY VELDSTRA KILLINGSWORTH AU POSTE DE VICE-PR\u00c9SIDENTE, STRAT\u00c9GIE DE TARIFICATION ET MARKETING - Polaris Transportation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/polaristransport.com\/portal\/2024\/01\/17\/polaris-transportation-group-nomme-lesley-veldstra-killingsworth-au-poste-de-vice-presidente-strategie-de-tarification-et-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POLARIS TRANSPORTATION GROUP NOMME LESLEY VELDSTRA KILLINGSWORTH AU POSTE DE VICE-PR\u00c9SIDENTE, STRAT\u00c9GIE DE TARIFICATION ET MARKETING - Polaris Transportation\" \/>\n<meta property=\"og:description\" content=\"MISSISSAUGA, ON \u2013 17\u00a0janvier 2024 \u2013 Polaris Transportation Group, un important fournisseur nord-am\u00e9ricain de services de transport et de logistique transfrontaliers, a annonc\u00e9 aujourd\u2019hui que Lesley Veldstra Killingsworth a \u00e9t\u00e9 nomm\u00e9e vice-pr\u00e9sidente, Strat\u00e9gie de tarification et marketing. 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